Today's web is a battlefield for attention and engagement...

Point & click power - Today, net surfers can roam the web and gather data at a scale and speed unprecedented in history. Never before has it been as easy to pinpoint specific information you're looking for or simply veer off on a tangent--at a moment's notice--
to follow a new-found pathway of interest.

Interactive media can change a traditionally passive spectator media experience [reading a magazine, watching T.V., etc.] into an active participatory exchange. Point & click exploration requires dynamic interplay between the user and the media but the rewards can be exhilarating and addicting...